In today's issue of the Conde Nast corporate newslet...uh, WWD, they cited "reports" of the company sinking $100 million into this baby. The Reaper made a long whistle that echoed all through the caves down here.
The article then proceeds to give an, uh, objective, yeah, that's right, reasoning as to why a magazine would cost this much money: because you need to "attract Pulitzer Prize-winning writers or develop an ad campaign."
The Reaper is anticipating Conde Nast Portfolio to be the "Adventures of Pluto Nash" of the magazine world. They are building up a whole load of self-created huff and puff that this magazine had better be not only the greatest business magazine ever created but it had better find a lot of buying readers very very quickly.
The Reaper can't wait to see all that fine photography, artwork and Pulitzer Prize winning work doing the backstroke down the River Styx. All in good time, my fellow readers, all in good time.