The Reaper is back, has cleansed the site of Viagra and propescia spam, and with the usual news -- a magazine has closed!
I was watching the Winter Olympics, my favorite season for this event, and was caught up in all the curling frenzy. I was trying it down here, but I didn't have a sliding rock. So I used one of the $300 ink blotters Conde Nast threw out in its new austerity movement. Worked beautifully!
Training magazine has bitten the dust because, well, there's nobody to train! As a matter of fact, there are less trainers now to train the smaller amount of people who can be trained.
Besides, any magazine that puts a penguin on its cover is immediately penalized, in my book.
Time to shake off the cobwebs and recover from that hangover. Miami is just not the Reaper's style as my skin tone does not improve.
Looking back at the wreckage of 2009, it's time to post the magazines which had the largest percentage drops in advertising pages that are still alive, somehow.
Topping the list is one of the Reaper's favorites, Power & Motoryacht, with an impressive 57.3% loss in ad pages, according to Mediaweek.
Take a good look at the cover. Do you know anybody who really wants to show off one of these things in the past 18 months? That is, if they haven't lost a bundle already? The boat shows are coming up shortly. Taking any bets on attendance?