Magazine Death Pool

The Biggest Losers... updated with correction

First let's get to the corrections. Last week, it seemed that American Photo had a 100% drop in ads to date, but that was an error on Mediaweek's calculations, off by just 97%. They're only down a mere 3%, so you're off the Biggest Loser list!

Updated with this week's information from Mediaweek, here's how the list now shapes up on percentage down ad pages as of today....

1. Scientific American -34.78%
2. Home -33.08%
3. Nickelodeon -32.44%
4. Rolling Stone -30.87%
5. US News & World Report -30.47%
6. Newsweek -30.25%
7. Time -29.34%
8. The New Republic -28.39
9. Sporting News -28.31%
10. Blender -28.04%

HOT UP AND COMERS

Fortune -24.69%
Fitness -24.08%
Cycle World -23.67%

The Reaper presents "The Biggest Losers -- The Magazine Edition"

With apologies to NBC-TV, the Reaper has its own version of "The Biggest Loser," except it's played with advertising pages.

The Reaper notes the 10 biggest percentage losers of magazine ad pages through the year to date, courtesy of the Magazine Monitor at Mediaweek.

Through April 21, 2008, here are the Biggest Losers:

• American Photo: -100.08% (very impressive, Hachette)
• Scientific American: -34.78%
• Home: 33%
• US News & World Report: -32.93%
• Nickelodeon Magazine: -32.44%
• Rolling Stone: -30.87%
• New Republic: -28.39%
• Blender: -28.04%
• The Sporting News: -27.37
• Fortune: -24.69%

UPDATE: A comment to this post indicates Mediaweek made a serious error calculating American Photo's ad pages. We will correct this post as soon as the right numbers are in.