According to the Publishers Information Bureau, magazines lost 58,340 ad pages in 2009.
Hearst lost almost 3,400 pages, led by those rich folks' books Town & Country and Veranda.
Conde Nast lost more than 8,000 ad pages, led by the still alive Architectural Digest, W and Conde Nast Traveler.
Hachette lost 1,661 ad pages, with Elle Decor leading the way down.
Meredith was actually up 355 pages, so don't doing anything stupid if you sell ads there.
First let's get to the corrections. Last week, it seemed that American Photo had a 100% drop in ads to date, but that was an error on Mediaweek's calculations, off by just 97%. They're only down a mere 3%, so you're off the Biggest Loser list!
Updated with this week's information from Mediaweek, here's how the list now shapes up on percentage down ad pages as of today....
HOT UP AND COMERS
Fortune -24.69%
Fitness -24.08%
Cycle World -23.67%
With apologies to NBC-TV, the Reaper has its own version of "The Biggest Loser," except it's played with advertising pages.
The Reaper notes the 10 biggest percentage losers of magazine ad pages through the year to date, courtesy of the Magazine Monitor at Mediaweek.
Through April 21, 2008, here are the Biggest Losers:
UPDATE: A comment to this post indicates Mediaweek made a serious error calculating American Photo's ad pages. We will correct this post as soon as the right numbers are in.
