As the Reaper predicted, Shop, Etc. was not long for this world. It didn't even stick around long enough for the Labor Day sales.
"And there shall be only one..." as they said in that cheesy sci-fi flick Highlander. And that one is Lucky.
This was a me-too, unnecessary, jump on the coattails effort by Hearst, the Reaper does not care what kind of "performance metrics" that company uses.
So off you go with me, Shop, Etc., down the river to be in a cold dark place next to Cargo.