The Reaper sort of called it, but I am not taking credit yet.
US News & World Report announced it is going monthly while expanding into a "multi-platform digital publisher."
To which the Reaper says: "What's the point of even keeping the magazine?"
USN&WR may as well just pull the plug on its print edition entirely because who is going to read a monthly version of the magazine? What a waste of paper and back office resources!
If that's not enough, the dunderheads proclaim, "Say goodbye to Web 2.0 and welcome to Journalism 5.0."
Unfortunately, the brain trust at USN&WR flunked Magazine Publishing 1.0.
Interesting that this cover says "Who Needs Doctors?" because that must be their subtle message to the medical profession that they won't be seeing their magazine showing up for free in their waiting rooms anymore. The cover should have added "And that goes for nail salons too!"
The Reaper is betting this monthly magazine frequency won't be long for this world.
Christian Science Monitor John Yemma said in the English newspaper the Guardian that a major US news magazine is going to fold its print edition and move entirely to the web "in the
next couple of weeks."
You know how the Reaper believes US News & World Report is River Styx material.
US News & World Report, always one of the Reaper's surefire candidates for extinction, took one step closer in that direction today by announcing its had cut its rate base 25% from 2 million down to 1.5 million, and lobbing 10 issues off its frequency to 36.
When you are the number three book in one of the hardest hit categories, you have one big target on your back. Clinging on to its "Best Colleges" franchise, this magazine may make Mort Zuckerman wish he kept Radar open and killed this one.
A barber's waiting area favorite, US News & World Report is mimicking Consumer Reports, scaring the bejesus out of its readers, yet impressing nobody. Mort had better sell a building or two to keep this one afloat.