July 27, 2007

Tango vs. Hollywood Life -- A Race To The Death

Two magazines with so much in common, and that's not a good thing either.
Tango_current_issue
Hollywood_life_current They both have truly no reason to exist in this environment.

Neither are must reads and seem to have most of their circulation at nail salons.

Both have huge turnovers in staff.

Both run by a crazed woman founder.

Both quietly cut back their frequency to quarterly.

It seems like a race to the death! Which one is going to go first?

Now I know there's real sentiment for Hollywood Life out there, judging from all the "fan" posts and e-mails we get every time we mention them. But on the other hand, really, do you honestly see Tango having a shot making a dime?