Do you know the Reaper had a weird internal twinge when it saw DNR on its computer this morning? Do you believe in fate? It hit me that there was no need for DNR, Fairchild's men's fashion trade magazine, when they could just slap it into their bigger sister, WWD.
It was perfect! Ingenious!
Why stop the cost cutting there? Fairchild's next move would be to close Footwear News and merge it into Beauty Biz and create a special section devoted to beautiful feet!
Or merge Elegant Bride and Modern Bride into Brides and call it Modern Elegant Brides!
Or the best yet... merge W Magazine with WWD and it would become (drum roll)... WWWD!