Time Inc. employees should just take a look at their late-to-the-show neighbors at Conde Nast and what it took them to finally cut down to a normal size. Bloated Conde Nast had to hire McKinsey & Co. to tell them what anybody with common sense could have told them for free over the past five years.
Entertainment Weekly has been losing as much traction as Jennifer Aniston's career. For years, the Reaper circles the building on Avenue of the Americas, taking Cottage Living and Southern Accents, wondering when they'll let go of EW and turn it into the web property it cries out to be.
It's like Kubler-Ross' stages of death, except Time Inc. refuses to move out of the denial phase. Ad pages are plummeting faster than Jon Gosselin's popularity with women. It's thinner than the last photos of I saw of Mischa Barton. Like its Premiere predecessor, it's quickly becoming old news. At least Hachette knew when to call it a wrap.
What will it take Time Inc. to come to their senses? A knock on the old noggin from the Reaper? Paying out fees to companies like McKinsey?
The Reaper predicts that when EW folds, it will be announced that it will become part of People magazine and its web site.
WWD says that it has "renewed energy under new managing editor Jess Cagle." I'm sure Jess Cagle is a very nice person, but even the well-loved good-looking Leonardo DiCaprio couldn't make the Titanic float again.