RIP "Budget Living": 2002-2006

The only major magazine to launch in 2002, Budget Living seemed ripe for our times with a post-9/11 nesting theme and "cheap look chic" ideal. 

UPSIDE: Advertising Age named it "Launch of the Year" in 2003,  steady circulation growth.

DOWNSIDE: founding editor left, Real Simple and Lucky move in, flat ad pages,  National Magazine Awards in 2004 and 2005, cheap didn't look so chic anymore when the economy began rebounding.

PLUG PULLED: February 15, 2006