You know the Reaper loves games and here's a new one for all you management consultant wannabe's.
It's no secret that Conde Nast has retained McKinsey & Company to "rethink" how it does its business.
So let's pretend you are the lead consultant on the job, kicking the tires around Si's publishing empire, looking for efficiencies and as Charlie Daniels once said, "a soul to steal."
Which magazine would you fold first? Not because you don't like it but because you think it is truly dying and does not deserve to live or the future will be, ahem, unkind or it has outlived its purpose. And why would you fold it?
Here is the line-up of troubled favorites:
- Teen Vogue
- Architectural Digest
- Modern Bride
- Elegant Bride
- Vanity Fair
- Bon Appetit
- Conde Nast Traveler
- The New Yorker
NOTE: I purposefully left off Vogue, GQ and Cookie since the odds of them folding compared to the others is much slimmer.