Magazine Death Pool

If you were a McKinsey consultant, which Conde Nast magazine would you fold?

You know the Reaper loves games and here's a new one for all you management consultant wannabe's.

It's no secret that Conde Nast has retained McKinsey & Company to "rethink" how it does its business.

So let's pretend you are the lead consultant on the job, kicking the tires around Si's publishing empire, looking for efficiencies and as Charlie Daniels once said, "a soul to steal."

Which magazine would you fold first? Not because you don't like it but because you think it is truly dying and does not deserve to live or the future will be, ahem, unkind or it has outlived its purpose. And why would you fold it?

Here is the line-up of troubled favorites:

• W
• Allure
• Self
• Glamour
• Teen Vogue
• Details
• Architectural Digest
• Brides
• Modern Bride
• Elegant Bride
• Lucky
• Vanity Fair
• Gourmet
• Bon Appetit
• Conde Nast Traveler
• Wired
• The New Yorker

NOTE: I purposefully left off Vogue, GQ and Cookie since the odds of them folding compared to the others is much slimmer.

The Reaper announces its Merging Titles Name Contest. Submit now!

The Reaper had so much fun writing the last item about DNR and potential Fairchild mergers, that I have been inspired to launch a contest for everybody to participate in that truly reflects these hard times for the publishing industry.

I am asking all of you, my faithful magazine death followers, to come up with the best potential magazine merger titles!

Way back when, I thought Giant was going to merge with Complex to become Giant Complex magazine!

We all need a good laugh in these hard times, so why not start it here at the Reaper joint?

Please see my DNR post for a few examples, but I know you can top those.

THE RULES:

1. The magazines to do not have to be from the same publishing company, but extra points if they are.
2. You can use as many magazines titles to create your new title name.
3. Explain in one sentence what the magazine is about or who it is for.
4. The magazine titles have to be real ones that are still publishing (at least as of today!).
5. Submit your merger title submissions as comments to this post.
6. You can submit as many times as you want.