The McKinsey consultants, with the aid of the Reaper, have made their recommendations. Conde Nast will experience the kind of shrinkage in 2009 that George Costanza could not replicate.
In one fell swoop, there's going to be a lot of extra office space at 4 Times Square.
In three cases, it was the absurd redundancy of trying to corner the market, and ending up cannibalizing itself in the new era of magazine mortality. These were not exactly decisions on the level of Sophie's Choice. No need to have both Gourmet and Bon Appetit, so dump the one staggering the most. Out goes Gourmet with last night's fish dinner!
Are three bridal magazines necessary under one roof? Conde Nast already owned Brides for years when it bought rivals Modern Bride and Elegant Bride. This was a no-brainer. Modern Bride has been around for centuries and Elegant Bride took advantage of the wedding spending boom of the 90's. Both are now mortis.
Cookie is another in a long line of cursed "Best Launch" titles (if you get one of those awards, send out your resume immediately!). Joining the Child and Wondertime conga lines of dead "upscale" parenting magazines, there just weren't enough affluent advertisers to hold this baby in its rickety crib.
It's an empty tower in Times Square, my friends. The lines in the cafeteria are about to get much shorter.