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March 01, 2010

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Paul Riddell

In related car crashes, Time Inc. just spent a ridiculous amount of money in revamping "Fortune":

http://mediamemo.allthingsd.com/20100303/time-inc-s-newest-product-a-magazine-printed-on-paper/?reflink=ATD_yahoo_ticker

Considering that "Fortune" editor Andy Serwer is probably best known for his absolutely incoherent and inane columns (the joke is that he learned English as a second language, the first one being "chipmunk"), this could be a really fun ride for about six months. Suuuuuuure, Andy: keep spending Time Inc. money on a product that's already painfully obsolete by the time it comes off the distribution truck. Already have your golden parachute arranged, or are you planning to keep milking those male unicorns?

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