The Reaper is back, has cleansed the site of Viagra and propescia spam, and with the usual news -- a magazine has closed!
I was watching the Winter Olympics, my favorite season for this event, and was caught up in all the curling frenzy. I was trying it down here, but I didn't have a sliding rock. So I used one of the $300 ink blotters Conde Nast threw out in its new austerity movement. Worked beautifully!
Training magazine has bitten the dust because, well, there's nobody to train! As a matter of fact, there are less trainers now to train the smaller amount of people who can be trained.
Besides, any magazine that puts a penguin on its cover is immediately penalized, in my book.
In related car crashes, Time Inc. just spent a ridiculous amount of money in revamping "Fortune":
http://mediamemo.allthingsd.com/20100303/time-inc-s-newest-product-a-magazine-printed-on-paper/?reflink=ATD_yahoo_ticker
Considering that "Fortune" editor Andy Serwer is probably best known for his absolutely incoherent and inane columns (the joke is that he learned English as a second language, the first one being "chipmunk"), this could be a really fun ride for about six months. Suuuuuuure, Andy: keep spending Time Inc. money on a product that's already painfully obsolete by the time it comes off the distribution truck. Already have your golden parachute arranged, or are you planning to keep milking those male unicorns?
Posted by: Paul Riddell | March 03, 2010 at 12:51 PM