Nielsen is quickly discovering that if going all-digital could work for Adweek, it could certainly pay off for the venerable Hollywood Reporter.
Nikki Finke reported the doom and gloom news today on her web site, and she suspects Variety's paid subscriptions will go up as a reaction. The Reaper suspects it won't change a thing for Variety because they've maxed out in a very finite readership.
The Reaper suspects that Billboard is another perfect vehicle for Nielsen's convert-to-digital tactics.
It's their world, those young pishers, and they don't read magazines, baby!