My life would suck without you. Well, it's too late now.
Blender was a heavybet from the Reaper for a long time and officially put on death watch last November. Today, the Reaper decided it was time to go the way of most vinyl.
Blender is the poster child of how to take a perfectly good magazine and destroy it. Perhaps he was on a clandestine mission for Jann Wenner, but CEO-for-a-year Kent Brownridge spent a fortune mysteriously raising Blender's rate base to one million, luring Joe Levy away from Rolling Stone to edit it, and then hiring the new publisher from rock rag Reader's Digest.
The New York Post reports that the new issue of Newhouse and Carey's folly, Portfolio, is the thinnest ever for a Conde Nast monthly.
One of the Reaper's readers said that the current April issue of one of my favorite marked for death magazines, Boating, is "thin, thin, thin."
Blender, Kent Brownridge's pet disaster, is now sharing its publisher with Maxim, who must feel cursed now.
Blender has done the equivalent of the grocery shrinkage ray. They have reduced the size of their fonts to microscopic size, squeezing two page articles into one, then slapping them next to whatever ads they can muster. If you read Blender, while it's still alive, bring your own magnifying glass.
I know we all have a job to do, but
your intrepid reporters could at least do their homework properly. URB
should get credit for all 18 of our years (we launched in December of
Also, despite your findings, we still have a
paid staff (less two people) and that includes two paid editors. We
also have three people handling marketing projects, promotions and
sales. Beyond this, we have a number of partnerships, and alliances
that help us spearhead additional activities. And we have a
commissioned agency handling our digital sales.
the battery life of most magazines will be questionable in 2009.
Dramatic changes are afoot, you know this. However, regardless of the
prospects of the printed URB — something neither you nor I can
predict — the brand and its multimedia and experiential activities will
continue. This isn't 2005 when the death of a magazine meant the death
of the company. Strong brands (we believe we qualify) have made
credible inroads into platforms well beyond print. We have and will
Stay positive and put the sickle away for a minute. Our next issue is out in two weeks.
The Reaper, who can certainly be a couch potato between visits, decided that if golf was going to go, tennis should take a hit too.
IMG shut down Tennis Week magazine "to focus on its online web site."
That "new" Tennis Week cover sure does look like something out of GQ or Maxim. Perhaps they would have survived by changing the magazine's title to "Tennis Babe" and focusing just on Ana Ivanovic and her fellow eastern European pin-up players.
Rodale pulled the life support for this once hot title. Two days in a row, a large publisher killed a hit magazine offshoot. Yesterday, Travel + Leisure Golf ran its course <cough> and today, the spin-off of Men's Health.
Business must have fallen off the cliff quickly because the staff memo says "In 2008, advertising revenues and pages for the magazine increased 22.8% and 6.6%, respectively." Best Life was on Adweek's Hot List for 2007 and 2008.
When the man sitting next to you at the dinner party wipes his mouth on his sleeve, you can blame the Reaper for putting a halt to Best Life.