Let us not forget the small magazines who have met the Reaper just a little too soon. Although you will not read about them in Advertising Age, Mediaweek, or Gawker, they have many loved ones too.
One such title is Realms of Fantasy, which just closed after publishing for 15 years and 100 issues.
Each enthralling issue of Realms
of Fantasy hands you the key that unlocks the door to
unexplored worlds, timeless travel, heart-pounding quests,
unknown peril, ingenious mystery, myth, and magic.
Lots of great reading between
the covers from fantasy fiction greats like Tanith Lee,
Richard Parks, Robert Silverberg, Jane Yolen, Alan Dean
Foster, Harlan Ellison, Gene Wolfe and more. You're
bound to discover a new favorite!
I said oh-oh-oh-oh-oh... Domino! You're the next to go!
It's bad enough being a shelter magazine these days. But a shelter magazine for affluent consumers? You'd have a better chance starting a shelter magazine for unemployed consumers, featuring interior designs from the experts at IKEA, Staples and college dormitories everywhere.
Domino is yet another example of the Adweek Start-Up Curse, littered with belly-up titles. Attention magazine publishers: this is an honor you do not want, along with Mr. Magazine's annual ranking of "notable titles!" Domino took the award just a mere few years ago, along with Advertising Age's A List. Even two recent National Magazine Award nominations would not convince any advertisers to take a schedule.
With all the shelter books falling like, uh, dominos, the Reaper believes that ugly home interiors will once again rule the day. With lemming-like love for all things interactive, consumers will find their inspiration in the little app windows of iPhones and the beautiful lime green of Windows Mobile.
Doubledown Media put itself on the block today, as was noted in a teensie weensie article in the New York Post written by "Teri Buhl" (that's quite the nom de plume!).
The Reaper had this one called in June, and then when Lehman Brothers went belly up in September, they watched their readership join the unemployment line in droves. It didn't help, of course, to be the first in line of people owed money by Lenny "Nails" Dykstra.
Who is going to buy Doubledown Media? Most of their controlled circulation list is probably filled with people out of a job. Would Bank of America or Wells Fargo decide this was a marketing tool worth investing a few dimes in? My guess in Doubledown Media really goes "down" within the next 45 days.
Like WC FIelds, the Reaper can't stand kids. They've become greedy spoiled little brats and I'd like nothing more than to give them a good swift toss in the River Styx!
31 ways to find more together time this holiday season? Bah, humbug!
Now there will be some more crying because mom and dad can't buy Johnny a $75 fur ball pull toy anymore because dad is out of a job. Mom and dad don't need Wondertime because they need that money to buy basic things like bread and milk!
With Wondertime down in the diaper bin, all eyes turn to Cookie and Disney's Family Fun. It's about time the entitled crybabies ate some humble pie and played chalk games on the sidewalk! The Reaper does not do babysitting jobs!
While everybody looking the other way at Barack Obama's inauguration ceremony and what Michelle Obama would wear to the ball, the Reaper dropped by Hearst and snuck one right by everybody to close Teen magazine.
This little known title was straggling along and didn't have a chance in the world.
We're closing in on 10 magazines being axed this month. The best is yet to come. OMG!
Ascent is making its descent... and it should be arriving here any second now.
Ascent, which I bet you thought was devoted to ballooning, flying or even the sense of smell, is Canada's first yoga magazine. On its 10th anniversary, the owners decided that it would not be economically feasible to publish any longer.
The Reaper is an excellent yoga practitioner because I am so limber. With no muscles or skin to worry about, the Reaper can stay in the lotus position for a very long time. The job can be quite stressful, so after a hard day out on the River Styx, I put on an Enya record, twist myself up into a knot and think about all the trees I'm saving.
Eating out? Don't ask me, I'm all bones. The only traveling I do is when some unlucky magazine's time is up.
As a matter of fact, these magazines are beginning to look more like me. Emaciated.
You don't need crop circles to see the signs for food and travel magazines:
Nobody's eating out these days. You have to be half nuts to open a restaurant and if you do, it had better be cheap eats.
You can find recipes on the web about as frequently as bad financial advice.
Airlines have cut back dramatically with flights and closed down unprofitable routes because people don't have money to travel.
Hotels built up and expanded so much that by the time the economy slammed on the brakes, there was a glut of rooms everywhere.
So who are the likely candidates? The usual rules can certainly apply in these categories.
If you believe in the Reaper's Third In A Category Rule, then National Geographic Traveler may be sailing into the sunset with the Reaper at the mast. They are already carrying half the ad pages of the first and second titles.
If you believe in the Reaper's Rule of Redundancy, then Conde Nast is going to be closing either Gourmet or Bon Appetit. The market will not bear two food magazines produced from one company.
If American Express really wants to tighten its belt, it could play musical titles by merging Travel + Leisure with Food & Wine to create Travel + Food? Wine & Leisure? How about Travel + Leisure + Food + Wine?