When the death rattle begins for gossip magazines, it will start right at Life & Style Weekly.
* Editors leaving.
* Rate base cut.
* In Touch's publisher adds this magazine to his job.
* No buzz.
The executives at Bowel, whoops, Bauer Publishing are ruthless cost cutters and if the newsstand keeps dropping, it will fall right into the Reaper's waiting arms.
ODDS OF SURVIVAL: 20% and dropping, like Jennifer Aniston's dignity!
Except its sales have picked up since they hired a new editor three months ago, and Bauer rarely closes anything. Plus they operate on the cheap, so they're not a money-loser like OK.
Posted by: defender | December 03, 2008 at 05:56 PM
There is a deeper problem in the declining fortunes of the glossy gossip magazines. Only eight or 10 celebutards have lives considered interesting enough to these editors. Almost everything related to Angelina Jolie has been beaten into the ground. Jennifer Aniston has probably graced more covers for more magazines than any other human being in the last ten years- any more will be overkill. And we are over the Great Dysfunctional Period- the first six months of 2007, when the Unholy Trinity- Britney, Paris, Lindsey- were saying and doing so much bizarre stuff that these magazines were barely keeping up. Now Britney is attempting a comeback. Sam is making sure Lindsey stays under control. And Paris is boring. End of era, beginning of Reaper period. Simple.
Posted by: tangerinedream | December 05, 2008 at 03:22 PM
The future will be online, fewer and fewer people buy paper print newspaper or magazine.
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Posted by: GossipMagazineO | May 31, 2011 at 10:12 PM