Business Week columnist Jon Fine and I had some recent correspondence about the impact of the Wall Street meltdown on the magazine world. Of course, I had a lot to say about business and personal finance magazines, and it gave me the opportunity to reiterate my prediction for Doubledown Media's ever hastening demise.
I explain the spineless nature of a number of mutual fund companies and other advertisers in the financial sector whose trigger instinct is to run at the first sign of Wall Street gyrations. Instead of assuring everyday investors of buying their product, they get cold feet and pull out or decrease their ads.
For our enlightening letters, dear readers, please go here. Trust me, it's less romantic than "Griffin and Sabine."