Those are words to live, uh, die by. The NY Observer has the latest soap opera that is Radar magazine, but the Reaper would like to add a couple of points of its own.
* Departing Radar president Fred Poust was hired to sell ads, because that was his background at Time Inc.
* If the magazine has enough money "to stay put for a year," what happens after that? If Radar is "open forever," it'll probably be as a web-only entity, which has been suggested by just about everybody since it started publishing again.
* It does not make a difference if Ana Marie Cox contributes or Bryan Burroughs jumps ship from Vanity Fair, as long as they keep putting their biggest stories on their web site. Why buy the magazine?
* There are "52" full-time employees at Radar? That is pretty enormous for a magazine that does not even have 200,000 circulation yet. Oh, I think they were also counting the maintenance staff in that number too.
* How many art directors does it take to design Radar? I've lost count. It's been redesigned more times than the faces of "The Real Housewives of NYC." Could you imagine working at a media buying agency and being presented a new Radar redesign every few issues?
I've been ripped off by Radar twice. There is no way I'd ever risk subscribing again.
Posted by: Brigitte | August 26, 2008 at 10:03 PM
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