US News & World Report takes yet another step towards obsolescence
It's a bi-weekly. It's a fortnightly. It's a dead magazine walking.
It does not pay to be the number three magazine in any category these days.
US News & World Report was forced to blink and now will be publishing every other week while it focuses on the, cough, web.
Why wait for the inevitable? They should just scuttle the magazine, change their name and become the JD Power of hospitals and colleges.
Time and Newsweek, you're next.
It's not so much if you are print, it's if you are dull. US News, Time and Newsweek are dull. Boring.
Notice that The Economist sales are up? It's because it's a great mag with a point of view.
Notice that newspaper circ in Europe, Asia and So Am are up? Maybe it's because unlike US newsweeklies and newspapers, they are not dull.
Posted by: newsstandpromos | June 09, 2008 at 05:25 PM