Which magazines will Time Inc. say goodbye to in 2008?

Time Inc.'s Ann Moore says their magazine portfolio will be "trimmed" in 2008. The Reaper says come on down for the "The Price Is Right!" A company this messed up shouldn't take long to "execute" (cough) their strategy.

Which are the likeliest Time Inc. magazines to say bye bye before the end of this year? Vote for your favorites below in the comments section (and we do accept write-ins!):

>> This Old House
>> Coastal Living
>> Sunset
>> Sports Illustrated KIDS
>> Entertainment Weekly
>> Fortune Small Business

Comments

[Ted Craig]

I'm guessing it's both or neither for Sunset and Coastal Living, since they're basically the same magazine. I doubt it'll be EW, as much as Reaper promotes this idea. FSB is a third-place magazine, behind Inc. and Entrepreneur, but given the trends against kids and shelter magazines, I'd have to say SI Kids or TOH, with SI Kids the more likely of the two.

[junebee]

I really hope it's "This Old House". I was involved in Time Media Direct's marketing scheme about 10 years ago, in which telemarketers were hired to sell TOH to Ace and Do-It-Best hardware stores. Numerous retailers who said they did not want the magazines had TOH foisted upon them, then called us demanding credit for unsold issues. A real mess, not to mention an accounting nightmare (I was doing receivables then).

[whatley]

This Old House--black sheep of the company
SI Kids--no reason for this to exist
Cottage Living--already endured a round of layoffs, and having some staff turnover
Health--company appears to be putting much more resources into the redesigned health.com website, which has an entirely separate staff in nyc

[outandabout]

How about the IPC titles, they niche titles similar to Time4 which they sold last year. This Old House won't be sold because it's a large property with TV and books associated.