US News & World Report confirms its status on the endangered list
US News & World Report, always one of the Reaper's surefire candidates for extinction, took one step closer in that direction today by announcing its had cut its rate base 25% from 2 million down to 1.5 million, and lobbing 10 issues off its frequency to 36.
When you are the number three book in one of the hardest hit categories, you have one big target on your back. Clinging on to its "Best Colleges" franchise, this magazine may make Mort Zuckerman wish he kept Radar open and killed this one.
A barber's waiting area favorite, US News & World Report is mimicking Consumer Reports, scaring the bejesus out of its readers, yet impressing nobody. Mort had better sell a building or two to keep this one afloat.
I'll always associate USN&WR with my grandmother, who was a longtime subscriber. Apparently Time and Newsweek were too edgy and immoral for her.
Posted by:Pete | April 19, 2008 at 10:47 AM