Today's Depressing Magazine News Link
Mediaweek: "Publishers Sweat Over Low Rates, Soft Marketplace"
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April 28, 2008
The Biggest Losers... updated with correction
First let's get to the corrections. Last week, it seemed that American Photo had a 100% drop in ads to date, but that was an error on Mediaweek's calculations, off by just 97%. They're only down a mere 3%, so you're off the Biggest Loser list!
Updated with this week's information from Mediaweek, here's how the list now shapes up on percentage down ad pages as of today....
- Scientific American -34.78%
- Home -33.08%
- Nickelodeon -32.44%
- Rolling Stone -30.87%
- US News & World Report -30.47%
- Newsweek -30.25%
- Time -29.34%
- The New Republic -28.39
- Sporting News -28.31%
- Blender -28.04%
HOT UP AND COMERS
Fortune -24.69%
Fitness -24.08%
Cycle World -23.67%
April 21, 2008
The Reaper presents "The Biggest Losers -- The Magazine Edition"
With apologies to NBC-TV, the Reaper has its own version of "The Biggest Loser," except it's played with advertising pages.
The Reaper notes the 10 biggest percentage losers of magazine ad pages through the year to date, courtesy of the Magazine Monitor at Mediaweek.
Through April 21, 2008, here are the Biggest Losers:
- American Photo: -100.08% (very impressive, Hachette)
- Scientific American: -34.78%
- Home: 33%
- US News & World Report: -32.93%
- Nickelodeon Magazine: -32.44%
- Rolling Stone: -30.87%
- New Republic: -28.39%
- Blender: -28.04%
- The Sporting News: -27.37
- Fortune: -24.69%
UPDATE: A comment to this post indicates Mediaweek made a serious error calculating American Photo's ad pages. We will correct this post as soon as the right numbers are in.
Which magazines will Time Inc. say goodbye to in 2008?
Time Inc.'s Ann Moore says their magazine portfolio will be "trimmed" in 2008. The Reaper says come on down for the "The Price Is Right!" A company this messed up shouldn't take long to "execute" (cough) their strategy.
Which are the likeliest Time Inc. magazines to say bye bye before the end of this year? Vote for your favorites below in the comments section (and we do accept write-ins!):
>> This Old House
>> Coastal Living
>> Sunset
>> Sports Illustrated KIDS
>> Entertainment Weekly
>> Fortune Small Business
April 18, 2008
US News & World Report confirms its status on the endangered list
US News & World Report, always one of the Reaper's surefire candidates for extinction, took one step closer in that direction today by announcing its had cut its rate base 25% from 2 million down to 1.5 million, and lobbing 10 issues off its frequency to 36.
When you are the number three book in one of the hardest hit categories, you have one big target on your back. Clinging on to its "Best Colleges" franchise, this magazine may make Mort Zuckerman wish he kept Radar open and killed this one.
A barber's waiting area favorite, US News & World Report is mimicking Consumer Reports, scaring the bejesus out of its readers, yet impressing nobody. Mort had better sell a building or two to keep this one afloat.
