It's officially winter magazine hunting season!

We are heading into the darkest three months in the publishing world, when the Reaper has no time to wrap gifts or spit out the egg nog.

Hot damn, it's magazine hunting season!

Over the next 60 to 90 days, a few of the magazines you get delivered to your doorstep or see at the airport will be extinct.

Take a good look. Many ads? Can you get the same stuff easily on the web? Does the content seem pointless? It may be time to start saving back issues as souvenirs of the "good old magazine days."

Fellow death merchant R.J. Reynolds just announced that there would be no print advertising in 2008. That's got to be giving second thoughts to a few publishing executives.

Who won't make it through winter hibernation? Will it be US News & World Report, Sound & Vision, or TV Guide? Or perhaps another shelter title? Will Teen Vogue avoid the fate of the rest of its category?

I'm oiling my equipment, sharpening my scythe, packing the binoculars, and hunting for bear!

Comments

[tangerinedream]

One of the most important annual newspaper graphics of the year was published yesterday. None other than the NY Post's annual map to the Conde Nast holiday luncheon at the Four Seasons. Your guide to who's in and who's out of the vast Newhousian empire. Lo and behold, who should have the elbow of of S.I. himself but Joanne Lippman, editrix of Portfolio. With Anna Wintour relegated to a nearby seat, albeit within comfortable listening range of S.I. himself. The Post's Keith Kelly- go-to guy for coverage of magazines living, deceased and on life support- that no sooner than Ms. Lippman returned to her office than one of her top writers bolted for Wired. How quickly the fickle finger of fate points elsewhere.

[Alen]

Any truth to the rumour that The Perfect Vision magazine is now kaput?

[Grim Reaper]

RE: Perfect Vision. I am hearing this from a few people and there are indications it is not available through the normal subscription agents. So the signs are there, although they are not saying anything.

[Oscar]

Re: Perfect Vision is kaput. The editor has been released, the ad sales team re-assigned to selling ads in their recently launched and entirely marginal digital magazine: Playback.