Dear Reaper:
Please don't come and swing that sharp thing in your hands at Business 2.0. Yes, I know you predicted it would be a goner soon because the ads are not coming in and Time Inc. is on the ropes these days.
We've even formed a Facebook group so we can pretend we're the fans of that show "Jericho" and save our beloved magazine from the ax.
Search me why readers love this magazine and are so passionate about it and circulation is very respectable and unusually steady, but advertisers are smitten with web campaigns. Reaper, if you have the loyal readers in big numbers, why don't the advertisers just wake up when you've got this kind of committed audience?
So I know you've been looming outside the Time-Life Building lately, but do you think you can take your swing at something else here, like Entertainment Tonight, those guys don't have many ads either, or maybe Cottage Living (who wants to read a magazine about living in a cottage anyway?).
Business 2.0 is a fantastic magazine. It is one of the two (Business Week being the other) that I always make a point of reading. It is especially good at explaining how businesses are using technology to develop products, market and sell them. I've learned a tremendous amount by reading it.
Posted by: Minnesota Bob | August 11, 2007 at 10:16 PM
The name of Time Inc.'s entertainment magazine is Entertainment Weekly. Entertainment Tonight is a syndicated TV show with no affiliation.
Posted by: MEC | August 12, 2007 at 09:46 PM
I like Business 2.0 and hope they make it. Maybe they could raise their subscription price ?
Posted by: Robby | August 18, 2007 at 09:12 PM
I've been a Business 2.0 subscriber for years and truly enjoy the mag. I really hope they stick around and I would definitely be willing to pay a higher price (good idea Robby!).
Posted by: Rene | August 21, 2007 at 02:06 PM