Can't say I did not warn you last September with an odds of survival rate of 10%.
If you are a Sunday newspaper reader, between the piles and piles of Best Buy brochures and shopping coupon inserts, you may have happened to have found a thin Sunday weekly called Life magazine.
With two stalwarts already stuffed in Sunday papers -- Parade and USA Weekend -- Life was last to the game and never really caught traction. It lost tons of money, which is never good if you are part of Time Inc. nowadays.
Frankly, when you are closing a title, I do not understand why in the same memo, Time Inc. president Ann Moore says: "LIFE enjoyed strong consumer support. Research showed readers consistently placed it above its competitors in terms of quality edit and photography." I guess she had to say something nice because "quality edit and photography" doesn't make a business.
So down it goes, one more time, and who knows when it will rear its head again when it's convenient for Time Inc.?