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March 19, 2007

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sidney vicious

it's harsh word and it's getting harsher.
the truth is that niche magazines are going to find it easier than mass market

a magazine that covers "entertainment" is on shaky footing...and the reaper will be at the door soon - as your little essay points out

a niche entertainment magazine like Rue Morgue that covers horror films can do well - it's niche, it's got low overhead (both in staff and production) and it has raving fans.

the fact is, it's much easier to stay small and profitable than to stay big and profitable.

ks

I just found your blog today (4.27) and would like to draw a connection between this post and one you wrote later. I used to be a faithful subscriber to EW, six years running. But then about two years ago, they changed formats to save money: bigger photos, unnecessary graphics, and more whitespace, all so that the amount of text that had to be written could be reduced. The new format is like reading the Cliff Notes version of the old EW. So I let my subscription run out and only pick it up when the cover interests me.

But (and here's the link to your later post) there are three places that I will always want EW. On the plane, where using my laptop on those little trays is a pain; in the bathroom, either on the seat or in the tub, neither of which are conducive to computer use; or in bed as I'm winding down and trying to sleep.

I still think that EW is the best place for commercial book reviews. I'm in DC, and the Post has it's amazing Book World every Sunday, but it's usually pretty wonky, highborow, or both.

popkitten

As a long time EW reader, I read your post with a knowing nod. I agree that the content the magazine offers is neither fresh nor ground breaking, certainly when you compare it to what's available 24x7 on the web. However, the only response I can muster up is to say, well, at least EW offers all that stuff in one place. I know you're right, that the content is slim and getting slimmer, but it is handy at least to have a single source to get all you need to know about what's hot that week. And I've always enjoyed the EW writing style - witty and never pandering, which is refreshing.

I hope your prediction doesn't come to light - I'd miss my weekly hit of pop culture from EW! However, I wouldn't be surprised either, if it did come true.

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