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March 02, 2007

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Likes to laugh

I'm 43 and I still buy Mad. I even by Mad Kids for my kids.

Pturus

Worked for them. I can tell you that the magazine died in part because they couldn't get their distribution down. The stores that actually did shelve them often tossed them in the kiddie section instead of next to Maxim, where it wanted to be.

That, and they leaned towards frat-boy funny and away from smart funny. I watched them dumb down some good pieces.

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