But it seems that Jamie Hooper's filthy rich father-in-law -- you know the one I've told you about a few times in the past -- has decided enough is enough. But according to Radar magazine, it's still not keeling over and joining me for a long overdue ride down the River Styx.
In what must be one of the luckiest strokes in the magazine business, one that Emap couldn't even pull with FHM, the magazine is being sold to a publicly-traded radio company called Radio One. Their boilerplate says they are "the largest radio company that primarily targets African American and urban listeners."
More than ever, Giant magazine is on the Reaper's list of Magazines To Watch Die. When radio people take over the publication of a magazine, it's the lunatics running the asylum (Radio One already saw its profit drop 30% in their third quarter 2006). Are they planning on turning Giant into another Vibe or King?
So while Hooper and his rich father-in-law have escaped the scythe, Giant magazine will almost certainly fall. Down here.