Some people say the final week of August is a slow week, but that's usually the time the Reaper comes knocking. So now that it's Labor Day weekend, and I can kick back with a glass of iced tea and catch up on my back copies of Boating magazine, let me tell you about my return visit to Hachette a couple of days ago.
Listen folks, there are only so many $1.99 magazines for women to go around. And if you are not hitting numbers like US Weekly, People and In Touch, you had might as well call it a wrap. Even the super cheesy First for Women is in the equation ahead of you.
The Reaper goes back to what it calls The Nail Place Test. You chop the issue price from $1.99 to $1.49 and still nobody is putting the magazine out at the nail place, your magazine is just not meant to be.
So I took out my cheap little dinghy, put For Me in it in a pine wood box, and down it goes to the bleacher seats of Hell.