The Reaper doesn't get outside much and prefers the dark, as you may imagine. So any magazine about the outdoors was not going to get me doing a jig.
I guess many others felt the same way, and frankly, I was tired hearing about all this Granola-eating, healthy fishing, canoeing, kayaking, and climbing. I steer my own boat down here -- you don't see the Reaper in some Gortex sheer body shirt doing it!
The fact is -- when you are a small company competing against the likes of Time4Media and advertisers are hard to come by, your chances of survival are unfortunately slim.
So shamefully, you provoked the Reaper to pay a visit to Boulder, CO and take Hooked on a Feeling, whoops, Hooked on the Outdoors on my own one-way kayak ride.
No big surprise here, but sad to see it go. I used to write for Hooked, and even though the pay was absurdly low (50 cents a word at the end) it was good to see an outdoors magazine that gave the actual outdoors more ink than infatuation with celebrity climbers and doped up cyclists. The staff at Hooked--at least the ones I met--were cool folks who really knew their shit.
RIP, Hooked.
Posted by: crunchy | August 29, 2006 at 10:51 AM