Submitted for Your Approval: "Hollywood Life" and "Premiere"
In the spirit of the movies, I present to you my Horror Double Feature.
A two-magazine category that by all rights should be in my special Forest Lawn section down here.
Two magazines that are badly outdated by the sheer fact they are unfortunately magazines. Between gossip columns, blogs and the web, movie magazines are basically superfluous. Both carry zero buzz, were once great and now are a shell of their former selves.
* There's already one successful "nice" celebrity magazine and it's called InStyle.
* Was definitely in its heyday as Movieline.
* A favorite at nail salons everywhere!
* This seems more like a local vanity project than a profitable venture.
* Those ads are going for how much?
ODDS OF SURVIVAL: 5%
* Hachette closed ElleGirl because of their audience "going to the Internet" and is still keeping this magazine going?
* Always beware a magazine that has a Hot 100 when another magazine had a "hot 100" before it (Maxim).
* Lots of pretty pictures -- the same kind you can see in Entertainment Weekly and other fan web sites.
* The "chick" movie magazine.
ODDS OF SURVIVAL: 10%
Great site, but I was looking for a post indexed by Google and alas, no site search.
I've been beating the drum for the death of the phone books for some time now and magazines certainly have to follow. There's little reliable feedback on how companys get an ROI from a mag ad. Aside from branding, I don't see a future for many common magazines at all... especially with portable multimedia devices coming on like a steamroller over the Pink Panther.
Keep up the good work- I'd give you a nickel for your hosting but since you don't have a can on the page you earned a shout out on my blog;)
Casey in Texas
Posted by: Casey | May 02, 2006 at 04:14 AM
Hollywood Life is complete garbage. A cheap, boring, middling look at lipstick cases and handbags. What former fun to be found in Movieline of old is now long dead...and it is without a doubt a vanity project, kept alive by a truly demented personality.
Posted by: Linda Lee | May 02, 2006 at 12:27 PM
Linda hit the nail on the head. Movieline used to be be ferociously irreverent, but it has now been declawed and given a fluffy, meaningless name. It seems to be targeting that ever-critical over-50 rich-white-hag demo, which is why the circ is hovering around 5,000. Do I need to know what body lotion Gwyneth Paltrow is slathering on before she slips into her Vera Wang gown for the Oscars? Not so much! How about making a movie magazine about, I dunno, MOVIES. I loathe it.
Posted by: Desiree Blanc | May 02, 2006 at 12:33 PM
Dahling, it is a wonderful magazine. When you need to find the best smelling douche around, they have it, dahling!
Posted by: Anne Vilekock | May 02, 2006 at 12:37 PM
I think ANYONE with their name in the masthead of this toilet paper subsitute should feel DEEP SHAME. If I was ever about to hire an editor, I'd sure look here first.
Heidi-Marie
Posted by: Heidi-Marie | May 11, 2006 at 01:51 PM
The Trader Joe's fearless flyer is a more compelling read than this crap rag. Who ever thought to take a once edgy, fun, funny entertainment magazine to its knees and make it a glossy tampon ad for style lacking gals in Kansas City?
Posted by: Sandii Peters | May 11, 2006 at 02:00 PM
The only time I have ever seen this magazine is when I was at my friend's a few weeks ago. I noticed what appeared to be celebrity photos and fashion bric-a-brac lining the bottom of his birdcage. I asked why he was wasting a nice magazine that way. He said "Don't worry...it's just Hollywood Life".
Posted by: Filbert Peabody | May 11, 2006 at 02:08 PM
C'mon you guys! I mean, I considered canceling my subscription too, until thank god it had an article on Jennifer Love Hewitt's new perfume and I realized *this* Indianapolis gal has got it goin' on after all. Thanks, HL!
Posted by: Didi Jones | May 11, 2006 at 02:41 PM