Dear Reaper,
love the site...pithy, slightly scathing and sadly, very much based on
reality.
I am a publisher/editor/sales/chief bottle washer...of a fairly small
mag...it has a pretty hard core following - I cover skateboarding...but
not the rails and ledges you see in Transworld...we cover slalom,
transition, pools, ditches, longboarding and show all ages and even female skaters.
Yes, there is a market for this.
The reality is that the mass market is a very tough slog and the mass
market titles that litter your site are in for a very rough ride.
The very small folks (like me - circ is at 20,000) will survive if we
nuture a very strong relationship with our readers. As the numbers are small,
I can afford to call subscribers and return emails within 30 seconds.
One rider at a time, one reader at a time, one subscriber at time is my
motto... but that is very expensive for the big guys.
Print ain't dead... people still want to relax with a mag... they want
(in the case of my mag) a nice memory of a skateboarding event (we are heavy on
photos) and hopefully, they want to be affiliated with something truly
special.
There are enormous challenges ahead, but the payoff is when a subscriber
tells me that Concrete Wave brought them back into skateboarding or got
them interested in longboarding.
cheers
Michael Brooke
Publisher
Concrete Wave
1054 Center Street
Suite 293
Thornhill ONTARIO
L4J 8E5
concretewavemagazine.com
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