As the Eagles used to sing, "Oh well, it's been a good day in hell." The e-mail letter box was full of people commenting on the site, because of a kindly mention at Crains NY Business, a link from IWantMedia.com, and a link from Sacklunch.com.
So let me take a break from hanging around and reply to these letters:
1) Sacklunch.com asks: "So where's the action sports category?" Good question. Well, it is true that Transworld Skating is having a rough time since its readers have moved on to grown up things like, oh, a real job, wife and kids. Transworld Snowboarding has been roughed up and even that warhorse Thrasher is rumored to be giving away ads for freebies. I don't sense anything on life support yet, but this is definitely a category that bears watching since Transworld is no longer an Adweek Hot List regular and they've had to merge a few things to stay afloat.
2) One reader says: "Check out Atmosphere magazine – it the new in-flight magazine for Air Transat – Canada’s #1 charter airline All those poor trees." You mean you really want the Grim Reaper to book a flight on this airline and read the in-flight magazine? Will they let me take my scythe as a carry-on?
3) A note from God, who seemed to disagree with my odds for Giant magazine: "I think that I'll hang on to these guys for a while, Reaper. Now f**k off." God, you've got to put Your money where Your mouth is because one deity can't pump up a magazine's sell through at the newsstand. Perhaps you can start a holy newsstand promotion if you really want to increase Giant's odds of survival. How's this: "Buy one copy of Giant, get a mitzvah free!" That should move a few copies.
Well, no rest for the wicked. I'm going to kick back and read a copy of P.O.V. magazine, former Adweek "Launch Of The Year" winner in 1997, passed to the other side in February 2000. That Randall Lane, he sure seems to like launching those River Styx Specials.