Out of nowhere, Hachette Filipacchi Media US president & CEO "Jumpin'" Jack Kliger cuts off the oxygen supply of former Adweek Hot Lister Elle Girl. Teen girl slasher!
As the body floats by, on the way to a warmer place, we notice it still has a pulse. According to Ad Age, ad pages up 46% and circulation up 17.9%. Hey, who is this guy Kliger, Edgar Allan Poe burying a live person in cold blood?
Leave it to those wily Hachette folks to not blame anything, chalk it up to Kliger's "research on the teen market," and claim the property is moving to the web and wireless as part of a "redefined strategy!"
Hachette couldn't come up with a worthwhile new title or recignize a good idea if it fell into their laps from God. Not surprised they had a premature burial for ElleGirl. They also cremated TravelHoliday at a time when the magazine was making great strides in ad pages and circ. I have some of the ashes still. Talk about a publishing company asleep at the switch. Sheesh!
Posted by: RockinRonD | May 21, 2006 at 11:35 AM