* Debuted in August, 2004 and still is not audited. Bad sign, especially for a magazine from Hearst.
* Just went through another re-design.
* Poor editor-in-chief Mandi Norwood has not quite been so "lucky" since arriving her from the UK.
* How many women's shopping magazines can the market really support?
* On the low end of the sell-through range.
* Hearst already denying there are problems with the magazine.
* Hearst could be 0 for 2 with Lifetime Magazine closing last year.
SURVIVAL ODDS: 20%
How many shopping magazines will it take till we know that they are a cancer on the magazine publishing business and single-handedly dash the careers of serious freelance writers everywhere?
Posted by: RockinRonD | May 21, 2006 at 11:12 AM
"serious freelance writers"??! Do you even read women's magazines? Glamour, Marie Claire, Cosmo?? Filled to the brim with low brow how to please a man articles, fear mongering disease talk, and skinny ass anorexic models! I'd rather read Lucky or Shop Ect. find cute clothes and make up. Vogue and Elle have at times have decent articles but thats about it. When I want to learn a little something about the world, I'll pick up a news mag or a science journal. Freelancers should stick to working on their great American novel and being the hacks they mostly are.
Posted by: sheepmeat | July 25, 2006 at 11:43 PM